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In today's world, corporate 'wokeism' seems to be a hot topic that sparks conservative backlash almost as quickly as sound draws monsters in A Quiet Place. Despite this, Apple deserves credit for loudly proclaiming its social values, and at their recent event, they unveiled several initiatives aimed at reducing their environmental impact.

One of the new tools available in the Home app is the 'Grid Forecast,' which alerts users when green power is available. Additionally, Apple has promised to use only high-quality carbon credits to offset any emissions they cannot eliminate. They have also set a goal of reducing carbon emissions by 75% from 2015 levels by 2030.

Furthermore, Apple plans to use renewable energy for some watch manufacturing, as well as in their corporate offices, data centers, and retail stores. They will also be shipping more products by sea rather than air, and have eliminated leather from watch bands and accessories.

Apple's new watch lineup has been labeled its first 'carbon neutral' product, with the company vowing to apply this label to all of its products by 2030. This was just one aspect of their recent event, which featured a barrage of promises about how Apple is looking out for the environment.

However, the credibility of Apple's environmental claims may be slightly fuzzier than their slick marketing would have you believe. After all, few other companies have managed to separate people from their money with such efficiency at scale. Perhaps it's no surprise that Apple has turned its attention to selling its own green credentials, complete with a viral video featuring Oscar winner Octavia Spencer as Mother Nature.

In reality, Apple's true specialty isn't consumer technology – it's convincing consumers to part with their hard-earned cash. But only time will tell if their environmental efforts are more than just marketing hype.

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